MiRACreative Direction · Branding · Editorial Design · Packaging
Personal project | 2026
Project discriptionMiRA is a contemporary women’s activewear concept exploring softness, movement, and quiet confidence. The visual identity combines warm neutral tones, refined typography, and editorial imagery across print, social media, and large-scale campaign applications.
Brand CampaignThe campaign expands Mira’s visual identity into bold, large-scale expressions. Through expressive typography, vibrant color, and confident imagery, the system is designed to capture attention while maintaining the playful and contemporary character of the brand. Across outdoor advertising and promotional applications, each composition introduces Mira with a distinct and recognizable voice.
Editorial & PrintThe booklet translates Mira’s identity into a more intimate editorial experience. Typography, color, and image move through a flexible layout system, creating a rhythm that allows information and personality to coexist. The publication offers a closer look at the brand while maintaining the same visual energy established across the wider identity.
PackagingThe packaging brings Mira’s visual system into a tactile, everyday experience. Bold typography and color create immediate recognition across the product line, while a consistent graphic structure allows each variation to feel distinct yet connected. The result extends the personality of Mira beyond the screen and into something that can be held, used, and experienced.
2026 Yinxue ZouLast edit at 10/01/2026